“Beyond the Field” Series

Truist x NFL

Every year, the NFL adds new team members to the team. Sometimes they add tight ends and receivers. Other times, they add banks, like Truist. When Truist became an official bank of the NFL in 2021 they wanted to find a way to celebrate the partnership and show fans that they’re there to help “inspire better, on and off the field.”

So we created the “Beyond the Field,” a social series where NFL athletes unlock who and what inspired them to be better on and off the field by unlocking their locker and giving us an exclusive peek inside.

Social Series / OLV

Supporting IG Story

In addition to the video series, we also created an IG Stories template that let people fill and share their own lockers.

Agency: 22squared
CDs: Rocio Alvarado / Mara Evans
AD: Linda Fung
Director: Joe Sabia
Production: Art Class Content

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