Creature Creations Product Launch
Baskin-Robbins
People love Baskin-Robbins because they’re always serving up a new flavor of fun. Sometimes that fun comes in the form of a Polar Pizza or a shake. In the case of Creature Creations, it’s a monster, unicorn or mermaid sundae. To introduce these magical new treats to the world, we created a campaign that encouraged Baskin-lovers to see what fun can be had when they embrace their inner creature.
OLV / CTV
Social Content
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Raise your 🖐 if you just can’t get enough of those silly spikes.
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Legend has it Mermaid Creature Creations use their sugar splashers to lure in fishermen and ice cream-lovers.
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Behold, the majestic Unicorn Creature Creations. Notice how its noms glisten. (read in nature documentary voice)
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So… You gonna get that?
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Let’s break it down. Are you more monster 👁 or more unicorn 🦄?
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What if when your stomach growls it’s asking for Monster Creature Creations in monster language? 🤔🤭🤯
E-book
We collaborated with Baskin’s PR agency, Taye Diggs and Shannon Stoeke to create a digital children’s book inspired by the creatures.
Creature Crowns
Paper crowns in stores let kids (and adults) embrace their inner creature.
Agency: 22squared
CD: Curt Mueller
AD: Matt Keltz / Peter Kehr (ACD)
Director: Peter Sluszka
Production/Animation: Hornet