Case Study

Web App

User Experience

The web app featured a door that a user could physically interact with. A modal prompted the user to physically flip their phone, knock, and then open it. Using each phone's built in gyroscope and accelerometer, the web app sensed the opening motion and pre-loaded either a "trick" or "treat." (SPOILER: it's a TAKE5 Bar.) If they received a trick , they could knock until they received a treat. Then once they got a treat, they shared their address for a swift delivery.

Desktop vs. Mobile

Since the experience was designed for mobile, we made sure to leave a note for those who visited from their desktops.

Promoting the Experience

To build awareness and excitement for the web app, we took to social with posts, gifs, and a hype video. 

Agency: Barkley
CD: Katy Hornaday
Creatives: David Hahn (ACD, CD) / Daniel Cady (Sr. CW) / Tanya Karpitskiy (Sr. AD)
Web App: 40Digits / Ricky Catto
Content Production: RW2