“The Football Prenup”

Buffalo Wild Wings

Every summer, Americans anxiously await the return of football. And every fall, life finds frustrating ways to get in the way of fans watching every second on the game clock. Doesn’t matter if it’s a family obligation, a work thing, the incessant societal pressure to be constantly in motion, or those “friends” who plan fall weddings… When life interferes with football, football interferes with relationships.

As a brand that champions sports fan, Buffalo Wild Wings saw an opportunity to help football fans protect their seasons (and relationships) with the first ever Football Prenup.

Awards:
Atlanta ADDY — Social Media Campaign — Silver

Case Study

The Prenup

Yep, we made a real, binding document. Our BA team even said it was kinda legit (depending on the court).

Don’t feel like reading the fine print? I get it… Here are a few of my favorite blurbs from the Prenup.

Launch Video

After the document was ready to go, we got the word out on social with a launch video featuring Mr. Ripper Magoo himself, Bob Menery.

FootballPrenup.com

The social video drove fans and their partners to FootballPrenup.com. There they could customize their terms and sign the agreement with just a few quick clicks—but most importantly without arguing.

Influencer Partnership

To make things extra official, we partnered with former NFL Official and Fox analyst Mike Pereira to help breakdown how the prenup works.

Custom Logo Lock-up + Animation

Agency: 22squared
CDs: Sanders Hearne / John Stapleton
ACDs: Brian Havig / Kameron Paries
Designer: Dan Brown

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