Nourishment Project

Publix

When Publix came to us asking for work that focused on “nourishment,” we pushed them to think outside the health food aisle. We wanted to show Publix and their customers that TRUE nourishment isn’t just about vitamins, minerals and good fats. It’s the opportunities food gives us to find comfort, relieve stress, celebrate, explore something new, feel creative, show love, experience joy. So together we reframed the idea of nourishment and wellness by celebrating the everyday but powerful ways food fills us up and inviting everyone to get back to what’s good.