The Voice Scratchers + VIP Promotion
The Missouri Lottery x The Voice
The Missouri Lottery partnered with NBC's The Voice to create The Voice Scratchers and VIP Promotion, a second chance drawing that lets lotto players who love Blake Shelton (it's a big market) play to win cash or trips to Vegas and LA to see The Voice live.
OLV
The auditions on The Voice are blind. Know what else is blind? Luck. So we married the iconic judge’s chair from the show with a scratchers dispenser and gave fans a chance to sing to win in a way only the Lottery could.
Radio
How do you get The Voice super fans to pay attention to your radio spot announcing a new scratcher? Make them think it's a promo for a new season of The Voice.
Agency: Barkley
CDs: Doug Hentges / Chris Cima
AD: Eric Percoco