The Cash Adventures Scratchers
The Missouri Lottery x Bass Pro Shops
The Missouri Lottery partnered with Bass Pro Shops to create the Cash Adventure Scratchers and Second Chance Giveaway, a special offering that let lotto and nature lovers alike play to win cash, Bass Pro gift cards, and epic excursions in Big Sky, Montana; Anchorage, Alaska; or Puerto Los Cabos, Mexico.
OLV
Every prize hunter knows you’ve gotta have a good hunting dog. So we may or may not have trained a dog to hunt the Cash Adventure Scratchers.
Radio
What do you do when you bag some big bucks? You put your haul on display. This spot plays on the idea of a winning ticket "taxidermy" service (aka ticketdermy).
OOH / POS / Digital Display
Agency: Barkley
CDs: Doug Hentges / Chris Cima
AD: Eric Percoco
Director: Vincent Peone
Production: Bic Media /Art Class