“The BBQ Mapkin”
Barkley x KC Loves
With BBQ behemoths and smaller pit masters posted up all over the 816, knowing where to get the best 'cue in KC can be surprisingly tricky. So a few saucy individuals at Barkley who've been there, done that, and been back for seconds got together to create a cultural and culinary souvenir that's as iconic as the BBQ it honors.
Awards:
AAF-KC ADDY — Out of Home & Ambient Media — Silver
Case Study
The Mapkin
The Machine
The BBQ Mapkin traveled across KC in a vintage vending machine retro-fitted to dispense Mapkins with a simple text.
BTS
Agency: Barkley
ECDs: Katy Hornaday
ACD: Matt Slider
Designer: Kael Little
Machine Builder: Ricky Cato