“March Sadness”

Buffalo Wild Wings

The Men’s NCAA Basketball Tournament (aka March Madness) is one of the biggest sporting events of the year—a time when team pride should be at its peak. But the thing is, some hoops fans find themselves more caught up in the commentary and highlights on the ‘gram than the actual games. So Buffalo Wild Wings recruited a team of all-star alumni from Tyler Hansbrough to Juwan Howard to hack Instagram Stories and shame fans for checking their phones when they should be cheering for their teams (preferably from inside a BWW).

Case Study

Agency: 22squared
CD: Curt Mueller
ACD/AD: Francisco Vargas

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