Curbside Pick-up and Delivery Campaign
Publix x Instacart
Know what’s great about being able to order your groceries? You’re not screwed when you forget to add something to your list or when a surprise need pops up. You can get exactly what you need when you realize you need it. Right at the speed of life. (How did we live before this stuff?)
So we promoted Publix’s mobile ordering, curbside and delivery services by leaning into some of the everyday, yet unexpected, curveballs life throws us and showing how those moments are made easier by Publix and Instacart.
TV / CTV / OLV
Two other cool things about this work: First, selling Publix on a series of comedy-based :15s was a huge win. They’re a brand who have become well-known among their consumers for making longer form spots that tug hard at the heart strings. So getting them to deviate (and be excited about it) was rad. Second, this was my first time making work specifically for a Hispanic market (rather than simply translating the spots that were for English-speaking market.)
Agency: 22squared
GCD: Ryan Stafford
CD (AD): Jason Roberts
Producer: Sara Haun
Director: Josh Soskin
Production: Epoch