“Dig In” Cakes Campaign

Baskin-Robbins

If you love ice cream, you don’t really need a reason to get a scoop. Get a good grade? Ice cream. Win a game? Ice cream. Crushed a business presentation? Ice cream. Just need a lil something sweet on a Wednesday? You already know. But Baskin-Robbins noticed that ice cream-lovers were holding back when it came to ice cream cakes. Basically, if it wasn’t a birthday, they weren’t really ordering them, despite all the fun customizable cake options Baskin offered. So we created a campaign to prove that any moment—from graduation to father’s day, becoming a mom, or your midnight snack—is made better when you dig into a Baskin-Robbins ice cream cake.

CTV / OLV

Agency: 22squared
GCD: Rocío Alverado
ACD AD: Sara Lowe
Producer: Sarah Spitz
Directors: Docter Twins
Production: Thinking Machine