Holiday Sparkling Product Campaign

Welch’s

Before we dive in, let me give you just a skosh of background: Welch’s has been around basically since forever. And even though they’re well known by generations worth of people, their image as family-owned farm brand just was hitting home anymore. So, in 2023, Fitzco helped them shake the reputation as the grape brand you enjoyed with your meemaw and launched the “Let’s Fruit Stuff Up” brand platform. The mission of the platform was simple: to bring boldness, cheekiness, and fun to every moment.

So when the holiday season rolled around, we put a festive spin on how we fruited things up with Welch's Sparkling Grape Juices. See, the holidays are already a time when families bring out their best, their fanciest, their classiest stuff. But we wanted to show everyone how Welch's bubbly beverages takes things from just special to sparkling. And we did it by SER✨VING✨SPARKLING✨ in every sense of the word.