“Driver’s Seat” Brand Campaign
Checkers + Rally’s
Checkers & Rally’s is known for big bold flavor without the big, wallet-busting prices. But when the QSR category becomes one big echo chamber of promos, you have to find a new way to stand out. To help Checkers & Rally’s build a more ownable space in the fast-food game, we created a brand campaign that hyped customers up to own their order. Our mission was to empower burger lovers and fry freaks to score all their favs by hopping in the driver's seat. Literally and figuratively.
We took inspiration from the neon, patterns, colors, and iconic double drive-thru concept you find at the restaurants to create a stylized world that centers around an all-powerful driver's seat. Then, mimicking the experience of pulling up to the restaurant, a diverse group of fast foodies brought their own flavor to the seat by hitting us with the big and bold meals that make each of them feel like the boss of the drive-thru.
TV / CTV / OLV
Radio / Digital Audio
Agency: Fitzco
Head of Creative: Ryan Boblett
ACD AD: Cat Sheehan
Producer: Brittany Hester
Director: Brandon Dermer
Production: Prysm Studios + MK Films
Goodest Boy: Apollo the Berner
